About Us – XSELL

XSELL Technologies

XSELL is an artificial intelligence startup focused on delivering results. We make a cloud-based machine learning platform that equips sales agents with the best real-time responses. We use predictive analytics, natural language processing and neural-symbolic systems to create custom models for each company. The result is better customer experience and dramatically improved conversion rates.

Leadership Team

Founder & Chief Executive Officer

Matt Coughlin

Matt Coughlin is the Founder and CEO of XSELL Technologies. Prior to launching XSELL, Matt was the VP and General Manager to Arise Virtual Solutions, where he brought to life the consumer experience for brands such as Apple, Disney, Carnival, AT&T, and Walgreens. Matt has a long tenure in selling innovative enterprise technologies to large Fortune 500 customers. Matt holds a B.S. in pre-medicine from Illinois State University.

Chief Technology Officer

Mark Stoehr

Mark Stoehr is the Chief Technology Officer of XSELL Technologies, where he leads our data science and engineering teams in building a robust Artificial Intelligence platform to drive increased consumer engagement. Prior to XSELL, Mark worked at Google as a developer building NLP tools. Mark holds a PhD and M.A in Computer Science from the University of Chicago.

SVP Strategic Partnerships

Jerry Phillips

Jerry Phillips is the Senior Vice President of Strategic Accounts and Business Development managing large enterprise relationships. Prior to XSELL, Jerry was a VP of Strategic Accounts at TouchCommerce/Nuance and a Director of Strategic Accounts for Moxie Software. Jerry holds a BBA in Business, Management, Marketing & Sales Optimization and BA from Marshall University Lewis School of Business

Vice President

Luke Olsen

Luke Olsen is the VP and General Manager of the Retail vertical leading the sales and customer success for large retail organizations. Prior to XSELL, Luke was a Director at Surgical Care Affiliates and a Director at Aesynt. Luke holds a MBA from Northwestern-Kellogg School of Business; BA from Miami University.

Vice President

Briana Kearney

Briana Kearney is the VP and General Manager of Partnerships where she develops channel partners and deepens our relationship with community organizations .Prior to XSELL, Briana held various leadership positions at R1 , SCA, & Pinnacle. Briana holds a MBA in Economics, Strategy, and Entrepreneurship University of Chicago Booth School of Business; BA in Anthropology from Georgetown University

President, Healthcare

Brendan Downing

  • Brendan Downing is President of XSELL’s healthcare practice focused on improving the consumer experience for Providers and Payers. Prior to XSELL, Brendan was the Co-Founder and CEO of Falcon Consulting, a 140-person consultancy focused on helping large health systems implement and optimize Epic, which he sold in 2016 to Avaap. Brendan began his career at Epic Systems Corporation, where he led several high-visibility projects as a Project Manager implementing Epic’s revenue cycle applications. Brendan holds a MBA from University of Chicago’s Booth School of Business and a B.S. in finance from the University of Maryland – College Park.
Senior Director of Finance Operations

Mike Hubbarth

Mike Hubbarth is the Senior Director of Finance Operations, leading the finance and operations teams, in addition to managing key accounts in the Financial Services vertical. Prior to XSELL, Mike was a leader at Accretive Health. Mike holds a BA in Finance from Indiana University – Kelley School of Business

Head of Engineering

John Sorrentino

John Sorrentino is the Head of Engineering, leading our front and back-end product development. Prior to leading the engineering team, John was a full-stack developer at XSELL. Johns holds a BS in Industrial and Enterprise Systems from University of Illinois at Urbana-Champaign.

Head of Data Labeling

Dan Wood

Dan Wood is the Head of Annotation, leading our data labeling and annotation groups that serves as the core ingredient in XSELL’s data models. Dan holds a BA in History from Wabash

Solutions Engineer

Shawn Hilditch

Shawn graduated with a BS in Computing and Computer Electronics. Past roles include Sr. Director of Customer Success for ServiceChannel, Lead Sales Engineer for TouchCommerce/Nuance, VP Professional Services Moxie Software. Focused on CRM, Omni-Channel engagements with recent priority on Sales and Service Chat. Shawn gears his effort towards vertical specialization in Telecommunications, Financial Services, Technology and Retail.

Software Engineer

Bryan Kao

Prior to XSELL Bryan spent 5.5  years of IT Infrastructure pre-sales consulting at AHEAD, LLC. and 6.5 years of IT Enterprise storage and SAN at Dell EMC. Bryan is a main developer on the engineering team, focused on product development and delivery. Bryan holds a BS Computer Engineering with Honors from Michigan State University  and completed the immersive Fullstack Academy for software engineering

Software Engineer

Rob Ruder

Previously worked as a Consultant at Deloitte Rob Ruder shifted focus and worked as a Teaching Fellow at Fullstack Academy of Code and as a Software Engineer at Fraight AI.  Currently Rob is on the engineering team at XSELL focused on development and product success. Rob holds Bachelor of Business Administration degrees in Finance and Economics from Loyola University Chicago.

Data Scientist

Ishita Agarwal

Ishita worked as a Software Developer at Niki.ai, Bengaluru, India. At Niki, Ishita worked on developing NLP backend for their chatbot. Ishita  graduated with a Masters in Data Science from Illinois Institute of Technology, and a Masters in Advanced Computer Science from the University of Sheffield. She did her undergraduate in Information and Communication Technology from DA-IICT.

Ontology Manager

Alex Perry

Alex Perry is the Ontology Manager and subject matter expert in the realm of Annotation. Alex defined his skill set by leading the annotation effort by understanding its full scope with Data Science and Engineering. Alex has a Bachelor’s in Business from DePaul University.

Data Scientist

Thomas Funk

Thomas worked previously at SoFi in product strategy and at Merrill Lynch and UBS in financial analysis. He is currently deeply involved with Diagnostic and deep data analysis for our brilliant Data Science Team. Thomas came to us from the University of Chicago where he graduated with an MBA and MS in Computer Science. His undergraduate study was in Finance and Economics at Utah University.

Business Development Executive

Will Moeller

Will is a Business Development Executive focus on company growth and awareness. Will Previously worked in Sales & Trading at BMO Capital Markets, Corporate Treasury at BMO Financial Group and Economic Research at the Federal Reserve Bank of Chicago. He currently holds an MBA from the University of Chicago Booth School of Business and a B.S. in Economics from Santa Clara University.


John Kazarian

John joined the XSELL family as an intern working on various projects until ultimately joining the Annotation team full time. John holds a BS in Consumer Economics from University of Illinois- Urbana Champagne.

Director Of Retail

Farhan Shakeel

Farhan Shakeel (Shak) is the Director of the Retail vertical with a focus in account growth, implementation, and product development. Shak is also leading the Marketing effort across XSELL. Shak started off as an intern working on operations for one of XSELL’S staple clients and since has grown with the company for the past 4 years. Shak holds a BA in Information Technology with a Business Minor from Roosevelt University.

Finance Operations Manager

Robert Wiener

Robert oversees all financial operations within XSELL and is working on scaling and improving processes. Prior to XSELL Robert worked at Northern Trust as a part of an Institutional fund accounting group. Robert holds a BS in Finance from Lake Forest College.

Data Scientist

Mohammed Alam

Previously at Motorola,  Mohammed worked as a Senior Software Engineer and Project Manager. He worked on product development, managed internal Beta testing projects, conducted product usability research and market research, and was the technical lead and project manager on trade shows. Mohammed holds a MS in Computer Science from Northwestern University, BS in Computer Engineering, and a PhD in Computer Science from Northwestern University  in progress.

Operations Analyst

Alina Shehzad

Alina is an Operations Analyst supporting Healthcare clients, facilitating implementations, and leading the Healthcare annotation effort. Alina began as a Digital Engagement Specialist in 2016 and worked under both Retail and Healthcare Verticals before moving to full time in 2018. Alina holds a Bachelor’s in Marketing from DePaul University.

Retail Analyst

Erin Nolan

Erin is the Retail Analyst in charge of reporting packages and assisting with sales outreach. Erin is driving value for current accounts and aiding in the marketing effort by running the current social media initiative. Erin holds a Bachelor’s in Enterprise Leadership from The University of Iowa.

Project Manager

Colleen Wood

Colleen is the Product owner for XSELL leading the charge in product development, project management, and delivery. Prior to XSELL, she worked as an Analyst for TransUnion within Human Resources fostering relationships with internal partners and prospective external talent. Colleen holds a BA in Entrepreneurship from Loyola University and  will complete her MBA in Economics with a focus in Marketing from Loyola in May 2019.

Data Scientist

Ishu Jaswal

Ishu came to XSELL through an internship opportunity and quickly solidified her self as a full time Data Scientist. Within this special group of Data Scientists she has contributed greatly by laying groundwork that directly impacts XSELL’S Artificial Intelligence Platform.  Ishu previously worked as a Data Specialist at “IBM”  and holds a Masters degree(s) in Computer Science from Illinois Institute of Technology.

Executive Administrator to the CEO

Mary Ellen Wood

As Executive Administrator To The CEO, Mary Ellen handles the extensive workload that comes with not only assisting the CEO in his daily and long term schedule but also running all office management and culture. She also has the most infectious laugh and personality in the office. Mary Ellen holds a Bachelor’s in Communications from DePaul University.

Board of Directors & Advisors

Dave Pearson

Dave Pearson

Dave Pearson

Mary Tolan

Mary Tolan

Mary Tolan

Larry Leisure

Larry Leisure

Larry Leisure

Ed Grzelakowski

Ed Grzelakowski

Ed Grzelakowski

William Moeller

William Moeller

William Moeller

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Engage with us today.

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Create the future.

Our headquarters are in Downtown Chicago, in the heart of the coolest district, the West Loop.

To sweeten the deal, we offer team outings, yummy snacks, and a rooftop bar with panoramic views of the city that we frequently use for happy hours.